Websites
We provide information about the products and services of the Lenze Group via this website. We offer you, the user, various functions that allow you to request additional data after registering or providing your contact details, or to interact with us in the relevant services.
We explain the various processing purposes in the respective functions/forms and process data relevant to us on the basis of the respective requirements. Data that you provide to us via this website will only be processed by the Lenze Group and will not be sold to third parties.
As a matter of principle, we process log data within the scope of system operation to ensure system operation and to analyse errors or optimise the website or the connected services.
Data processing is carried out on the basis of Art. 6(1)(a) ‘Consent to the processing of data for contact or advertising purposes by companies of the Lenze Group’ and (f) ‘Operation of web services, maintenance of business relationships with existing or new partners, further development of the business activities of the Lenze Group’ GDPR.
Use of cookies
In order to process your preferences and control individual services, we use cookies on our website, which are stored as text files in the browser on the device you use to access this website. Session cookies are deleted from your device at the end of the browser session, while permanent cookies remain on your device and enable it to be recognised on your next visit. We inform you about the setting of specific cookies by means of a cookie banner or via information texts (if you have rejected certain services). By accepting or rejecting cookie processing, you decide whether you can use this website with limited functionality. We use Usercentrics GmbH as a service provider to support cookie management.
This data processing is carried out in particular on the basis of the German § 5 DDG and Art. 6 para. 1 lit. f) ‘Legitimate interest in the operation and optimisation of the website’ GDPR.
Privacy settings
Link shortener
In order to link notes containing information provided via the Lenze Group’s web services to various services (e.g. online forms, documents, terms of use), we use so-called link shorteners to make the text easier to read. We use RadiateCapital Limited (Rebrandly) as a service provider to implement these functions.
This data processing is carried out in particular on the basis of Article 6(1)(f) ‘Legitimate interest in providing simple links to information on the website’ of the GDPR.
Use of Content Delivery Networks (CDN)
Download files from the Application Knowledge Base and Technical Documentation sections of lenze.com are stored by Amazon Web Services Inc. (AWS), P.O. Box 81226, Seattle, WA 98108-1226, in its data centre in Frankfurt/Main and made available worldwide. Lenze has no influence on the type and scope of information that AWS collects, processes or uses when you use the download service. For further information, please refer to the AWS privacy policy.
This data processing is carried out on the basis of Art. 6 (1) (f) ‘Legitimate interest in the operation and high-performance provision of extensive data’ GDPR.
Use of the EASY Product Finder ("EPF") online store
We process your personal data in connection with enquiries and orders only within our company and affiliated companies, as well as with the company commissioned to process orders, solely for the purpose of executing and processing orders, including the associated payment transactions.
For reasons of IT and data security, and to ensure system stability, we store your account name, status and IP address for 30 days.
This data processing is carried out on the basis of Art. 6 (1) (a) ‘Consent to maintain contact’, (b) ‘Contractual and pre-contractual measures to initiate orders’ and (f) ‘Legitimate interest in operating and optimising the platform’ GDPR.
Provision of 2D / 3D CAD data
The CAD files in the EASY Product Finder section are stored by KiM GmbH, Tritschlerstrasse 1, D-66606 St. Wendel, in a German data centre and made available worldwide.
Lenze stores log data for every file generated and downloaded (e.g. CAD, PDF, pixel images) and for every direct insertion into CAD systems (CADClick® ‘Click2CAD’). This data is condensed and used in anonymised form to optimise the CAD service.
This data processing is carried out on the basis of Art. 6 (1) lit. f) ‘Legitimate interest in the provision and optimisation of technical data’ GDPR.
HubSpot
- Email marketing (newsletters and automated mailings, e.g. to provide downloads)
- Social media publishing & reporting
- Reporting (e.g. traffic sources, hits, etc.)
- Contact management (e.g. user segmentation & CRM)
- Landing pages and contact forms
- Chat function
Our registration service enables visitors to our website to learn more about our company, download content and provide their contact information and other demographic information.
We use your personal data collected as part of online marketing, in particular the areas of interest you have specified, to provide you with product and service offers tailored to your personal needs. By providing your name, you enable us to address you personally and to manage your data easily. Your address data, in particular your postcode, enables us to provide you with offers tailored to your region.
Furthermore, we are constantly striving to improve our offering. This also includes evaluating newsletters that have been sent, e.g. whether the email address provided is accessible, which newsletters are opened, which links within the newsletter are clicked on and whether a response ((automatic) reply, error message, etc.) was generated. You can revoke your consent (use of your email address, use of your personal data) at any time. Revocation does not affect the lawfulness of data processing prior to revocation. Please use the unsubscribe page for this purpose. You will also find information on unsubscribing in the footer of each newsletter.
Information and contextual additions provided by us are stored on servers belonging to our software partner HubSpot. They are used by us for the aforementioned services and may be used by HubSpot to enrich its own metadata on companies in order to improve its own tracking or information services.
HubSpot is a software company from the United States with a branch office in Berlin.
HubSpot
Unter den Linden 26
10117 Berlin
Information about HubSpot data protection:
Data processing is carried out on the basis of Art. 6 (1) (a) ‘Consent to contact or advertising measures, transfer of data to HubSpot if necessary’ and (f) ‘Maintenance of business relationships with existing or new partners, further development of the business activities of the Lenze Group’ GDPR.